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analysis of ben and jerry's

Essay specific features

 

Issue:

Business

 

Written by:

Sandra V

 

Date added:

October 16, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2545

 

Was viewed:

9248 times

 

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Essay content:

As reflected in the balance sheet, Ben & Jerry's had reinvested huge amounts of property and equipment in 1994 increasing their long-term debts by almost 45% in 1993. Alternatives available to the consumer now, and in the foreseeable future Haagen Dazs is currently the main competitor in the concentrated market place for super premium ice cream...
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Substitutes are however available. There are other ice creams not in the ??super premium?¦ category. To an extent, these are real competitors. However for the market B&J caters for {the up market 25-40?¦s with a high disposable income} their strategies should not have a great impact on B&J. The frozen yogurt lines which B&J now provides, has a number of direct competitors to deal with...
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