Analysis of Interpersonal Function in Advertising

Essay specific features

 

Issue:

English

 

Written by:

Ethel H

 

Date added:

September 28, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

24 / 6597

 

Was viewed:

2055 times

 

Rating of current essay:

 
Essay content:

On one hand, most of books for linguistics do not focus on the analysis of advertising discourse; on the other hand, most of business books pay attention to the commercial function of advertisements instead of studying it as a discourse. In this situation, studying of it is ignored by both English culture students and English business majors...
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This thesis aims to give a general analysis on the interpersonal function of English advertising discourse. The study is done by lots of statistic which combines to the Interpersonal Function mentioned by Halliday on his Functional Grammar. In the subsequent chapters I will explain Interpersonal Function in Halliday??s theory, then study how advertisements realize interpersonal function by the theory and other elements which I find in my studying...
displayed 300 characters

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