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Essay

Analysis of Sprint and Nextel Merger

Essay specific features

 

Issue:

Business

 

Written by:

Ariana N

 

Date added:

February 22, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

16 / 4395

 

Was viewed:

2642 times

 

Rating of current essay:

 
Essay content:

MARKET SHARE 7 FIGURE 3. CURRENT SPRINT/NEXTEL CUSTOMERS 9 FIGURE 4. REASON(S) FOR LEAVING SPRINT/NEXTEL AFTER MERGER 10 FIGURE 5. SATISFACTION OF CURRENT SPRINT/NEXTEL CUSTOMERS 11 FIGURE 6. CHANGE IN CUSTOMER SATISFACTION POST-MERGER 12 EXECUTIVE SUMMARY Purposes of the Report The purposes of this report are to (1) address the problems Sprint and Nextel incurred before the merger, (2) discuss the merger itself, (3) determine problems that arose as a result of the merger, (4) determine if the merger fixed previous problems by collecting primary data from consumers through a survey, and (5) recommend ways to alleviate the problems...
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Executives believed the merger would bring greater success to Sprint Nextel, than remaining as separate entities. Both Sprint and Nextel experienced problems before the merger. Sprint was accused of billing problems, unauthorized charges, poor customer service, and weak signal strength. Nextel faced similar problems...
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General issues of this essay:
Analysis of Sprint and Nextel Merger Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format Nextel analysis Nextel Sprint-Nextel Sprint: Together with Nextel The difficulties of Service Marketing Unethical Credit Card Practices Unethical Practices in Marketing to Children Unethical business practices in Contracting The Unethical Business Practices Performed by Impact of the Sprint Nextel Merger Poor Customer Service Sprint Nextel Nextel analysis
 

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