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Essay

Analysis of the External Environment of Business

Essay specific features

 

Issue:

Business

 

Written by:

Raymond T

 

Date added:

August 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1601

 

Was viewed:

5315 times

 

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Essay content:

I have chosen this area to focus on because as Palmer and Hartley point out, it is one area that is forcing immense change in the external business environment. ?The business environment is at present moving through a dynamic and turbulent phase driven by technological change, globalization and increasingly competitive markets' (Palmer and Hartley 2002)...
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I will also be discussing how these changes have implicated on the Public Relations Industry. Technology is defined as: ?the sum of knowledge of the means and method of producing goods and services' (Bannock et al 2003). This authoritative definition of technology assumes technology only refers to the artifacts themselves rather than the way they are used and the theories governing their application...
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