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Essay

Analyzing Marketing Opportunities

Essay specific features

 

Issue:

Business

 

Written by:

Jerry F

 

Date added:

June 27, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 596

 

Was viewed:

7203 times

 

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Essay content:

Whatever the reason, Americans are now eating 500 more calories a day now than they were back in 1984. Several actions of marketers are contributing to this problem. First, many fast food restaurants now offer super-size portions. McDonald's original meal of a 12 ounce Coke, small fries and a hamburger provided 590 calories while their supersize Extra Value Meal of a Quarter Pounder with Cheese, supersize fries and drink is a 1,550 calories...
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Restaurants have found that its more profitable to make larger portions. By bundling meals, restaurants sell more and consumers feel they are getting a greater value. Second, junk food is now sold everywhere, particularly in schools. Third, food companies spend tremendous amounts on advertising, $1.54 billion annually promoting prepared, processed, and convenience foods...
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General issues of this essay:
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