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Essay

and the Global Watch Industry

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth C

 

Date added:

September 10, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

1 / 273

 

Was viewed:

9942 times

 

Rating of current essay:

 
Essay content:

In order to get back to a good state, the production costs had to be reduced to the Asian's levels. To survive this problem of old fashioned and expensive watches they had to come out with watches with electronic gadgetries. Creating a new global concept of time also helped revamping the industry. They also came up with a massive advertising campaign to reinforce its message...
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They also came up with a massive advertising campaign to reinforce its message. Swatch has to make it clear to the people the difference in quality between a pricey Swiss watch and the other ones. In the mid 1990's the company's management was in turmoil. The executives stepped due to the over inflated ego of its CEO and his lack of willingness to listen to others...
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