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Essay heading: Anheuser Busch
 
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Issue: Business
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Date added: February 13, 2002
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No of pages / words: 2 / 448
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It was introduced the day after Super Bowl XLI in February of 2007, getting the attention of the biggest audience possible. Anheuser-Busch’s move forward into branded entertainment may suggest what is in store for the future, as the Internet can potentially be a greater benefit than regular TV advertisement...
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The target consumers are the web surfers who spend several hours online every week. New technology is influencing society in many different ways and has a major influence on different marketing techniques. Anheuser-Busch has intelligently used a marketing strategy to integrate their target consumers to the new technology prominently used by this same audience...
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