It is therefore unclear if multiple such messages have been sent by the same sender or if they have the same intended recipient.
Sometimes it is desired that a person can establish a long-term relationship (such as a reputation) with some other entity, without his/her personal identity being disclosed to that entity... displayed 300 characters
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In this case, it may be useful for the person to establish a unique identifier, called a pseudonym, with the other entity. Examples of pseudonyms are nicknames, credit card numbers, student numbers, bank account numbers, IP addresses. A pseudonym enables the other entity to link different messages from the same person and, thereby, the maintenance of a long-term relationship... displayed next 300 characters
On the other hand television has both audio and visual impact, so messages can be encoded through pictures, symbols, words, sounds, signs etc. Therefore, encoding process for radio is only oral/verbal, whereas, for TV, it might be combination of nonverbal, oral and written...
Of course, if the message distinctly stood out, it would not be subliminal.
The belief in the power of subliminal messaging to manipulate behavior seems to have originated in 1957 with James Vicary, an advertising promoter who claimed to increase popcorn sales by some 58% and Coke sales by some 18% in a New Jersey movie theater simply by flashing very briefly the messages "Drink Coca-Cola" and "Hungry - Eat Popcorn...
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