Anti Aging Segment In India

Essay specific features

 

Issue:

Business

 

Written by:

Charles B

 

Date added:

August 31, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 341

 

Was viewed:

880 times

 

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Essay content:

At approximately 2 per cent of the overall skin category, it has doubled in the last three years. Anti-aging cosmetics include products as diverse as anti-aging eye creams, facial creams, face lotions and day and night creams. Consumers pay Rs 300-6,000 for such products from brands like Procter & Gamble, HUL,Oriflame ,Amway etc ...
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Rising consumer awareness means that people in their late twenties have started buying anti-aging care products. While the bulk of the customers are still women, men are fast waking up to hair-care.” But industry observers feel that this is expected to cater to the needs of the working women more than any other segment...
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