Unfortunately, previous marketing techniques have had very little return and minimal measurability. Objectives The objectives of this marketing research intended for Apex are: To measure current and potential customer's awareness of this establishment. To research profitability of adding additional services and improving current services...
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First, to measure the current and potential customer's awareness of this establishment will determine what portion of the target market is not aware of this establishment. In addition, researching the profitability of improving current services, as well as additional services, or services that Apex is not currently offering, may perhaps supply information on how to attract non-customers to this establishment...
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