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Essay

Apple Case 30: Taking a Bite Out of the Competition

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Issue:

Business

 

Written by:

Samuel C

 

Date added:

December 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 788

 

Was viewed:

7378 times

 

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Essay content:

Macs were easy to use with seamless integration and reliable performance. This premium performance meant that Apple could charge a premium price. • In 1991, the first portable computer was introduced. Sculley in 1992 secretly authorized Apple designers to create a way for the MAC OS to run on Intel processor • Sculley was replaced by Spindler who continued to focus on innovation...
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Macs were easy to use with seamless integration and reliable performance. This premium performance meant that Apple could charge a premium price. • In 1991, the first portable computer was introduced. Sculley in 1992 secretly authorized Apple designers to create a way for the MAC OS to run on Intel processor • Sculley was replaced by Spindler who continued to focus on innovation...
displayed 300 characters

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