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Essay heading: Apple Computer, Inc.:Strategic Review And Analysis
 
Essay specific features
Issue: Technology
Written by:
Date added: August 16, 1996
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No of pages / words: 2 / 380
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Furthermore, immediate attention must be given to the high cost structure that it currently has. Apple has not been able to fight in a price war and the likelihood of it recurring is high. To combat this, Apple needs create a niche market in which it can compete and still reduce its costs by making strategic alliances or merging to facilitate economies of scale, improvement in its distribution channels, increase quality and increase market share in the future...
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It is also recommended that Apple moves quickly into the developing regions such as India and China whilst the market is still unsaturated and establish a strong presence there. Upon implementation of the strategies outlined above over the next few years, Apple can expect to have cemented its position as the market leader in the premium personal computer segment of the market...
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