Furthermore, immediate attention must be given to the high cost structure that it currently has. Apple has not been able to fight in a price war and the likelihood of it recurring is high. To combat this, Apple needs create a niche market in which it can compete and still reduce its costs by making strategic alliances or merging to facilitate economies of scale, improvement in its distribution channels, increase quality and increase market share in the future... displayed 300 characters
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It is also recommended that Apple moves quickly into the developing regions such as India and China whilst the market is still unsaturated and establish a strong presence there.
Upon implementation of the strategies outlined above over the next few years, Apple can expect to have cemented its position as the market leader in the premium personal computer segment of the market... displayed next 300 characters
Mac is short for Macintosh and refers to any computer produced by Apple Computer. Macs are traditionally classified separately from PCs because they are based on the PowerPC architecture from Apple/IBM/Motorola instead of the traditional Intel based microprocessors that have powered PCs for decades...
0, which would work on all the clones, and Apple with its Mac were in trouble. Jobs resigned that day, leaving Sculley as the head of Apple. Amelio made a strong effort to bring Apple back to profitability, but his efforts would prove to be largely unsuccessful...
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