The inability to react to competitors aggressive strategies such as: Dell direct marketing approach, Gateway focusing on customer satisfaction and brand loyalty, and the merger of HP/Compaq with its focus of innovation has cost Apple to lose over half of the company's market share. Problems Within the software market Microsoft dominates...
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Many PCs that are purchased by consumers come equipped with Windows operating systems. The problem that Apple faces is that Apple offers an operating system, the Mac OS, that is only compatible to Apple computers and not PCs. The result is the only market share that Apple can obtain is through software sales through the sale of Apple computers...
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