apple ipod

Essay specific features

 

Issue:

Business

 

Written by:

Kayla B

 

Date added:

September 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 696

 

Was viewed:

8499 times

 

Rating of current essay:

 
Essay content:

The device of the product features digital music player over 20,000 songs, 25, 000 digital photos, over 100 hours of video and music recorder. The full-sized model is enclose media on an internal hard drive with flash memory. It is also simple to download entire music collection into the ipod and listen it whenever and wherever...
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Apple I pod will consist the differentiated market segmentation characterized in age, gender and desire for image and creating product desirability mainly to Middle/high class; People who have an enthusiasm to the technology and hobby particularly in music and/or literatures. Since the product highly proposed at the middle to high class, therefore product will be positioned in department stores aligned with prestige products to create a strong, clear and consistent image of the product in the consumer's mind...
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