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Essay heading: Apple Marketing Stratgy
 
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Issue: Business
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Date added: June 29, 2001
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No of pages / words: 14 / 3707
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This began in January of 2001, when it introduced its jukebox software called iTunes. This software enabled Macintosh users to import songs from audio CD?¦s converting them to MP3 format and storing them on the computer?¦s hard drive. It later launched the iPod digital music player in October of 2001...
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The iPod was designed to synch to songs and playlists from iTunes via a Firewire cable connection. Once music was downloaded, the iPod provided for 10 hours of continuous play from its rechargeable lithium-polymer battery. Media is stored on iPod?¦s internal hard disk (Day, 2005). The iPod has evolved with subsequent product generations so that it could be used by both Windows and Macintosh users with iTunes software being made available for each operating system...
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