Apple Marketing Stratgy

Essay specific features

 

Issue:

Business

 

Written by:

Shannon G

 

Date added:

February 10, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3707

 

Was viewed:

7214 times

 

Rating of current essay:

 
Essay content:

Apple?¦s products and services include the Macintosh line of desktop and notebook computers, the iPod digital music player, the Xserve G5 server and Xserve Raid storage products, a portfolio of consumer and professional software applications, the Mac OS X operating system, the iTunes Music Store, a portfolio of peripherals that support and enhance Macintosh and iPod product lines and a variety of other service and support offerings...
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Apple business strategy focuses on bringing the best personal computing and music experience to students, educators, creative professionals, businesses, government agencies and consumers through its innovative hardware, software, peripherals, services and Internet offering (Apple Computer, 2005). The company?¦s headquarters is located in Cupertino, California and serves the United States as well as Europe, the Middle East, Africa, Asia and Japan...
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