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Essay

Applying Quantitative Marketing Techniques to the Internet

Essay specific features

 

Issue:

English

 

Written by:

Arthur R

 

Date added:

August 30, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1552

 

Was viewed:

5039 times

 

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Essay content:

As a user requests a page, the server records identifying information (IP address, previous URL visited, and browser type) in the server log. (2) A third party can capture information about web requests. For example, if a user contacts an Internet Service Provider (ISP) or Commercial On-line Service (COS), such as AOL, it can record any requests the user makes as it relays them to the requested server...
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(2) A third party can capture information about web requests. For example, if a user contacts an Internet Service Provider (ISP) or Commercial On-line Service (COS), such as AOL, it can record any requests the user makes as it relays them to the requested server. Because many ISPs and COS's cache their users' requested pages, they do not pass all requests on to the server; instead, they serve many pages from local cache archives to speed up responses to user requests...
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