Aqualisa Quartz

Essay specific features

 

Issue:

Business

 

Written by:

Raymond D

 

Date added:

April 21, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

7 / 1862

 

Was viewed:

6629 times

 

Rating of current essay:

 
Essay content:

This Harvard Business School case is an excellent example of the value that an effective marketing program could potentially bring to a company. Aqualisa has appeared to have done an excellent job performing market research and engineering a new product that should satisfy the needs of consumers in the U...
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The issue that the balance of this paper will address is the ?§disconnect?? between the consumers and plumbers for finding the value in the new Aqualisa Quartz shower products. In my opinion, the new Quartz product line is experiencing a very slow adoption process probably mostly due to the stigma that has remained from other electronic showers that have failed...
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