In view of this, it would be in the interests of the trade shops to adopt Quartz, forming a major selling point. Developers: As property developers are price sensitive, cheaper shower models such as “Aquavalve Value” should be promoted to increase sales for Aqualisa. However, in the case of luxury builders, Quartz should be sold as a premium product, which is aesthetically-pleasing and promises to deliver high performance at the same time...
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However, in the case of luxury builders, Quartz should be sold as a premium product, which is aesthetically-pleasing and promises to deliver high performance at the same time. D.I.Y: With 84% of the D.I.Y market segment purchasing low-cost electric showers, it can be seen that the D.I.Y sheds tend to attract value shoppers...
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Aqualisa Quartz Show them the ease at which the product can be installed in a half of a day instead of the current 2 days minimum. This might cut down on time spent installing bath and shower products...	2 / 523
Aqualisa Quartz: Simply a Better Show Aqualisa needs to sell 100 to 200 showers a day for this product to break through. Part of the problem is that plumbers do not want to install something that they are not sure will not break or mess up, and electronic showers are known to break easily...	3 / 624
Aqualisa: Simply A Better Shower While the value proposition of the Quartz would appeal to the standard and value segments of the market the fact that the shower is priced at the upper end of the premium scale means that both segments are effectively discounted as potential customers...	3 / 745
Aqualisa Quartz: Simply A Better Shower Consumers that previously felt they had no viable shower solution now have an option (Exhibit 1). If Aqualisa can capture 10% of this new consumer market, that will represent 2% of U...	3 / 831