It has market share of 24 percent. o CPC was only one of these to make market share in detergent market and have total share of 23 percent. o By looking at exhibit 1 it can be easily examined that there is continuous increasing trend of market share of CPC while it is decreased for other two competitors...
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It has positive trend in every region rather than B.C. Market Segmentation: o Arctic power is basically detergent which wash clothes in cold water. As cold water usage is growing in Canada market share also increasing. o So, segmentation is done on basis of cold water usage by increasing perception of consumers by identifying defects and problems faced by household while washing with hot water...
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