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Essay

Arctic Power

Essay specific features

 

Issue:

Business

 

Written by:

Pearl V

 

Date added:

August 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2567

 

Was viewed:

9161 times

 

Rating of current essay:

 
Essay content:

Product managers are assigned responsibility for specific brands, like Arctic power. Their overall goal was to increase profitability and sales. CPC now moved to regional brand strategy. For example Arctic power have strong market share in Quebec and the Maritimes. Where proportion of consumer using cold water to wash clothes where higher than national average...
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By the end of 1985, Arctic power market share had increased in both Quebec and Maritimes. With the increase in profitability and sales it was decided to go for British Colombia and Alberta. Market Overview: Trends Overview: o The detergent market was mature, with unit sales increase by app 1 percent annually and dollar sales by 5 percent...
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