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Essay heading: Are We Facing The End Of Advertising As We Know It
 
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Issue: Business
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Date added: June 22, 1997
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No of pages / words: 8 / 2113
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According to Dr. Gregory Nylasy, a professor from the University of Georgia, it looks like the hope and one of the guiding lights (Kirby & Marsden, 2006). CHANGES & REMAINS Regarding the advertising content, the variety has increased, it being richer in entertainment aspects and appealing to emotional and social aims (Tellis & Ambler, 2007)...
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It is also important to bear in mind the bigger role that it is playing on the regulation of guarding consumers from marketing communications practices perceived as unfair and deceptive (Clow & Baack, 2004). In relation to the audience and taking into account the situation of information overload, people are becoming impervious to publicity impacts and ``adavoiders?? (Tesch, 2006)...
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