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Essay

Artemis Sportswear Company

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Herbert M

 

Date added:

October 27, 2011

 

Level:

University

 

Grade:

C

 

No of pages / words:

7 / 1749

 

Was viewed:

4946 times

 

Rating of current essay:

 
Essay content:

The orientation is toward the market and not to the product. Our analyses of Artemis Sportswear are as follows: As indicated by Market Analysis there is four general categories of consumer in the sportswear industry; the Browsers, the hardcore athlete, the weekend warrior and internet sales. The browsers want to stop in for a look on the way to other destinations...
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The browsers want to stop in for a look on the way to other destinations. They may be into various types of sports and activities or just taking a driving tour. Browsers may be travelers or locals depending upon the season or event. Hardcore athletes are very conscientious, they know the language of their sport, the gear they use and are very loyal to the brand they use; they want to look and stay cool, consequently they will provide the company with powerful word of mouth marketing...
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General issues of this essay:
Artemis Sportswear Company How is Scion addressing its Target Market with regard to Positioning and the Product itself? Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations. AE target market target market Target Market Segmentation and Target Market The Target Market of Extreme Value Retailers how is market segmentation used in target marketing? target market of baby einstein Identifing Market Segments And Target Selecting A Global Target Market Strategy The 4 Market Position and an example of a product The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan Products, Services And Prices In The Free Market Economy
 

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