As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.

Essay specific features

 

Issue:

Business

 

Written by:

Adam W

 

Date added:

May 24, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1607

 

Was viewed:

8628 times

 

Rating of current essay:

 
Essay content:

The main features of this concept are, large-scale selling and promotional effort with heavy selling techniques and the aim to sell what is made, rather than making what the consumer wants or demands. It has a very short-term focus; it doesn’t consider the longer needs of the customer, if it even focuses on the customer at all...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

It is used when supply exceeds demands; an example is when airlines sell their seats cheaper because they have not been sold at full price. The product concept focuses upon the product and the capabilities of the. Again this concept is not focused upon the customer demands but upon the product and internal business...
displayed 300 characters

General issues of this essay:

Related essays:

x
Services