Many times' "bad" news about an advertiser is ignored, but not to the extremes. In short time a news reporter can shape America's opinion from anger to understanding. Tuesday evening news reports a man drinking and driving swerved off the road and killed a family of three. Later on an update the driver was having a hard time with a divorce and he had been fired earlier that day...
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America will except this, and America will try to understand the drunk driver. Some of America may even forget that a family of three died. In between broadcast the station may be even showing beer commercials. That's a fiction story, but it is not hard to believe. Some argue that advertising and media desensitizes consumers...
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