companies remain interested in Asia. "Companies say, 'Here are very important future markets and we just have to be there and we have to pay the learning curve,'" says Joachim C. Bartels, senior vice president of global business development for Dun & Bradstreet. Company executives realize that deals may fall through in Asian countries because of partners not paying their bills...
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But they also realize that their products, particularly brand name products, require less marketing costs than in the United States because of less competition and this allows them to take risks with new partners. China and India, for instance, are markets with huge long-term potential because of their large, untapped populations, and consumerism is expected to increase as these nations start to prosper, Bartels says...
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