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Essay heading: Australia Free trade agreement
 
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Issue: Business
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Date added: July 29, 2009
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No of pages / words: 5 / 1298
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In one ad designed to point up the improved fashionability in the apparel department, college-age girls talked about what fun it is to shop at Wal-Mart for clothes. Going after the youth market is not Wal-Mart's mainstay and is plainly a bid to attract the next generation of shoppers. But even in these more contemporary spots, the value equation is clearly present...
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But even in these more contemporary spots, the value equation is clearly present. By unwaveringly maintaining its EDLP policy throughout its history, the retailer imparts a consistent message to consumers-- "low prices save you money." SWOT Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store...
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