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Essay

Automibile Industry

Essay specific features

 

Issue:

Business

 

Written by:

Donald P

 

Date added:

July 18, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2445

 

Was viewed:

7515 times

 

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Essay content:

and today it accounts for 60% of all the Nissan cars sold in Europe. Nissan had a number of rational reasons to choose the UK for setting up a plant. These reasons and possible benefits are analysed by using the Porter’s Diamond. The most evident motives appeared to be easily accessible labour, the level of technology, high demand for vehicles, a big number of steel manufacturers and the opportunity of being closer to the customers, i...
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building up competitive advantage. The report also examines the advantages and disadvantages of a wholly owned foreign subsidiary. The key advantages found were the complete access and control by the Nissan management over the subsidiary and the elimination of a need to share the innovative ideas, which is likely to happen in an alliance or in other entry modes...
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