Automobile Ads: Then and Now

Essay specific features

 

Issue:

English

 

Written by:

Whitney C

 

Date added:

March 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1428

 

Was viewed:

9835 times

 

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Essay content:

The other?from a 2003 Redbook?shows a wife and mother holding her daughter with one hand and an umbrella with the other. One woman is ignorant, irresponsible, incapable, and not in control; the other is competent, responsible, and in control. The evolution of advertising reflects the changes that have taken place in the way American society views women...
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The ads use body image, body language, and text to encapsulate the stereotypical women of each era; in the 50's, women needed to be controlled, but now women can be in control. The 1954 ad portrays the ideal woman of that era. This ideal was incredibly unrealistic. She has a tiny waist but large birthing hips...
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