Avon products-China entry

Essay specific features

 

Issue:

Business

 

Written by:

Carmelita S

 

Date added:

October 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4506

 

Was viewed:

8707 times

 

Rating of current essay:

 
Essay content:

At the same time, it also competes with other major direct sellers like Amway, Mary Kay and Tupperware to attract its sales force. Avon has primarily grown by accessing new geographies and emerging economies such as Poland, Hungary, Yugoslavia and China where disposable incomes are rising and women seek an opportunity to earn extra income...
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Other cosmetics players in the Chinese market faced problems with an under-developed infrastructure and had to rely on Government owned distribution systems to retail their products. However, Avon could leverage its direct selling model to penetrate remote areas and provide customized service to customers...
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