Avon's Marketing Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Henry C

 

Date added:

September 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1723

 

Was viewed:

1680 times

 

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Essay content:

In 1979 Avon purchased Tiffany & Co Jewelers as well as a chemical maker and health-product company. By the year 1988 Avon was removing themselves from the health care industry. Their debt had reached $1.2 billion and stock prices had bottomed out. During 1989 Avon was the target of two take over attempts...
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The company was successful in warding off both bids. Avon launched their new web site in 1997. This was a turning point for the company as they were offering products directly to the customers thus cutting out the need for the representatives that they had spent decades relying on. Avon estimated that they had 500,000 sales representatives in the United States alone...
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