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Essay

Avon Strategy Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Lelia S

 

Date added:

December 20, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 913

 

Was viewed:

4583 times

 

Rating of current essay:

 
Essay content:

Andrea Jung, in 2000, faced having to create growth strategies for the 115-year-old company of Avon Products, Inc. This company had shown recent single digit growth in many areas, and this paper will offer analysis as to why we believe Andrea Jung developed a grand strategy for this organization that is properly focused or directed...
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First, she decided to reverse the current trend of losing sales. She did this by creating a strategy that would turn the company around. This strategy included the following plans: Reinvigorating the brand (new products, new packaging, and a new ad campaign) Instituting beauty-advisory training Expanding the multilevel sales program Suggested a strategy to partner with Sears and JC Penney department stores Jung's suggested strategy to partner with Sears and JC Penney department stores was an idea that would help to promote the strategy she had come up with...
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