They identified weaknesses in the area of food brokers and adjusted their operations to the use of one food broker. Gross and net profits continued on an upward trend and showed a positive balance from 1996 to 2003. They recognized their competitors and focused their operations to remain competitive...
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They diversified their sales and worked with customers to reduce Azalea's shipping cost. Finally, Addison and Rathle identified deficiencies in their business (i.e. expansion vs. increased revenues) and were willing to reevaluate their strategy for the near term and long term goals. 2. What is competition like in the value added seafood industry? What competitive forces seem to have the greatest effect on industry attractiveness from the standpoint of packaged seafood producers? The competitive environment in the value added seafood industry, while not significantly threatening, does still have its challenges...
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