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ba plc

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Issue:

Business

 

Written by:

Shaun V

 

Date added:

September 11, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 422

 

Was viewed:

455 times

 

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Essay content:

Differentiation in this sector is limited by the fact that airlines in the lower end of the sector compete almost exclusively on price. BA would price themselves out of the market if they tried to integrate their business class services into the economy market. Again taken from the annual report, in the chief executives section he suggests that “To justify the premium we charge our customers we need to deliver the ‘BA Basics’ consistently and offer ‘Brilliance’ in areas where it really counts” – “British Airways' shorthaul flights from London continue to differentiate themselves from the no-frills airlines by providing a full spectrum of services, including free food and drink during flights, whilst also offering no-frills style one way flights from their regional airports”...
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Again taken from the annual report, in the chief executives section he suggests that “To justify the premium we charge our customers we need to deliver the ‘BA Basics’ consistently and offer ‘Brilliance’ in areas where it really counts” – “British Airways' shorthaul flights from London continue to differentiate themselves from the no-frills airlines by providing a full spectrum of services, including free food and drink during flights, whilst also offering no-frills style one way flights from their regional airports”...
displayed 300 characters

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