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Essay

Baby Boomers

Essay specific features

 

Issue:

Book Reports

 

Written by:

Pedro M

 

Date added:

December 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1003

 

Was viewed:

496 times

 

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Essay content:

Members of the Boomer generation share many characteristics, making it possible for companies to target the group as a whole. But there is also considerable diversity. Boomers are more racially and ethnically diverse than older generations. Up-to-date consumer research helps companies target specific categories of boomers and develop products that take advantage of the changes in this important generation...
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Up-to-date consumer research helps companies target specific categories of boomers and develop products that take advantage of the changes in this important generation. Tracking Baby Boomers such as their consumption patterns, voting preferences and annual income has preoccupied demographic forecasters ever since this huge generation came on the scene in postwar America...
displayed 300 characters

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