Barbie Doll - 4ps

Essay specific features

 

Issue:

Business

 

Written by:

Phillip L

 

Date added:

February 10, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1028

 

Was viewed:

6200 times

 

Rating of current essay:

 
Essay content:

All totaled, there are now over one hundred and fifty different dolls under the Barbie brand. Quality Quality has been the watchword of Barbie. Mattel has consistently researched on quality materials to ensure that the doll remains firm in the marketplace. Today’s Barbie are more lifelike using materials technology...
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A few years ago, when Mattel designers decided to give Barbie a flexible waist that would allow the doll to move back and forth and side to side For this, Barbie’s stomach needed to be made out of a material that was soft, flexible, and felt like a human body. It needed to fold and change when Barbie moved, to mimic human skin...
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