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Barco Projection Systems (A): Worldwide Niche Marketing

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Issue:

Business

 

Written by:

Frank S

 

Date added:

June 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1626

 

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3076 times

 

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Essay content:

1985 saw the entrance of Sony in the industrial projection market with its 1020 video model. 1020 was slower compared to Barco's video projectors available at that time but it had a sharper focus indicating a better quality tube. In 1985 Barco launched BD3 (scan rate of 16 ? 32 kHz & priced at $17,000) and then in 1986, Barco introduced BDHR, its first projector in the graphics segment (scan rate of 16-45 KHz and priced at $17,375)...
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In 1985 Barco launched BD3 (scan rate of 16 ? 32 kHz & priced at $17,000) and then in 1986, Barco introduced BDHR, its first projector in the graphics segment (scan rate of 16-45 KHz and priced at $17,375). In June 1987, Barco came up with BG400 for graphics segment (scan rate up to 72 kHz, initially priced at $25,000 and later reduced to $24,000)...
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