Ben &Amp; Jerry'S Motivational Workplace

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Issue:

Business

 

Written by:

Judy C

 

Date added:

June 20, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1859

 

Was viewed:

8274 times

 

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Essay content:

Soft ice cream was introduced in the 20th century; however, the older, thicker ice creams experienced resurgence. Ben and Jerry’s and Haagen-Dazs fall into this category (Cobb, 1985; Arbuckle, 1986). The friendship of Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Ice Cream, goes back to their days in junior high school...
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In 1977 they chose to pursue their dream of starting a food business. After researching the ice cream industry, and finishing a $5 Penn State correspondence course in ice cream making, they opened their first Ben & Jerry’s ice cream parlor in Burlington, Vermont, in May 1978 (www.benjerry.com). Unilever, a British-Dutch food company with distribution in 100 countries, purchased Ben & Jerry’s on August 3, 2000 (http://benjerry...
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