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Ben and Jerry's Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Jesus H

 

Date added:

December 14, 2011

 

Level:

University

 

Grade:

 

No of pages / words:

6 / 1656

 

Was viewed:

5283 times

 

Rating of current essay:

 
Essay content:

Ben and Jerry further extended their generosity by offering 75,000 shares at $10.50 per share exclusively to Vermont residents, so that they may help those who first supported the company; Ben and Jerry's wanted residents to profit from their venture as well. In addition, steady growth and a widely recognized brand name helped Ben and Jerry's obtain 45 percent of the premium ice-cream market, yet the company stock price remained stagnant at $21 a share for several years...
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While the majority of corporate managers were under constant pressure to meet their shareholders' demands, Ben and Jerry were quite the opposite, frowning upon traditional business biases based on short-term interests and large profits. Initially, their quick business growth frightened them, as they both thought about severing ties with the fast growing company...
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