Bench marking KXTN and KEDA

Essay specific features

 

Issue:

Music and Movies

 

Written by:

Tina T

 

Date added:

December 31, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 864

 

Was viewed:

4007 times

 

Rating of current essay:

 
Essay content:

Soon after the competitors decided to step back after KXTN had all the numbers, Tichenor Corporation decided to sell. Well it was no secret that Tichenor had spent several dollars on promotions all over San Antonio and the surrounding areas grabbing accounts left and right to take away from major competitors and begin covering outside of the San Antonio area like Austin, San Marcos, Kerrville, Hondo and many more small towns...
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KXTN became a powerhouse and totally sealed all major events and accounts. KXTN took over and was in high demand by taking local car dealership accounts, Bar and club scenes, creating marketing approaches to the “working women’s Wednesdays” and happy hours that overwhelmed the Bexar county audience by enchanting the demographics of this town...
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