Benetton Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Sarah M

 

Date added:

March 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 782

 

Was viewed:

4031 times

 

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Essay content:

The investments in flexible manufacturing lines provide cycle time reduction. The distribution center enables quick response to demand signals allowing production schedules to distribute the accurate products to the right markets. This enables the company to introduce new products in the middle of a season in response to the fashion trends of the season...
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In this case Benetton does not dye the yarn or cloth before making certain sweaters, but the entire sweater when knowing the color demanded by the customers. After initial shipments of dyed sweaters are shipped to stores, the company receives information about the colors they are selling. Next they dye the remainder of their sweaters to more accurately meet the emerging demand pattern for the different colors...
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