Best Buy on Multi-channel Retailing

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Issue:

Business

 

Written by:

Eric M

 

Date added:

August 28, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 455

 

Was viewed:

3767 times

 

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Essay content:

The secret is sharing. Analogy to your organization: Are people pointing fingers? Is there an internal channel conflict? Do you hear people say things like?you shouldn't be on our P&L?there shouldn't be online only promotions?or from the other perspective?we're the younger, smarter brother, we're growing faster, etc...
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Share the money. -All the stores get credit for the revenue and profits from BestBuy.com. 2. Share the data between the different channels. -For example, we break out web analytics by different customer segments on the web and share that data with the stores (for instance, on the web, BB can see a certain segment looks for Star Wars, WWE, Webcams, etc...
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