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Bharti Airtel

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Issue:

Business

 

Written by:

Jeffrey M

 

Date added:

December 17, 2014

 

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Grade:

B

 

No of pages / words:

5 / 1205

 

Was viewed:

5807 times

 

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Essay content:

Wireless services in India are also growing at one of the fastest rates in the world. But business strategies used in developed markets don’t always transfer to their emerging counterparts. Stark differences in handset types, usage and costs create a whole new ballgame in emerging markets. This frontier in wireless is a high-volume, low-average revenue per user (ARPU) market with tremendous potential for growth — or, with the wrong tools and strategy, failure...
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This frontier in wireless is a high-volume, low-average revenue per user (ARPU) market with tremendous potential for growth — or, with the wrong tools and strategy, failure. Mobile operators are facing a new challenge as they scramble to access emerging markets and avoid costly blunders. The operating costs in these areas remain the same as in developed markets, but ARPU is typically very low...
displayed 300 characters

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