B&D, however, was not able to grow quickly in the P-T market due to Tradesman's perception of its P-T Line. The Tradesman market perceives B&D as a "Consumer" product that is not on par to handle professional tasks. This is evident in that in studies of brand perceptions in the P-T segment, six manufacturers out-rank B&D, three tie with B&D, and only one is rated with lower quality...
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On blind trials the quality of B&D P-T products often outranked those of the manufactures whose quality was perceived to be better, implying that B&D's problem is not of having bad products, but of having a bad reputation. One factor contributing to the perceived higher quality of Makita and Milwaukee is that both are priced at a premium, and on average, are 5-10% more than B&D...
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