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Essay

Blair

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Issue:

Technology

 

Written by:

Sheryl F

 

Date added:

November 22, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

11 / 3044

 

Was viewed:

1040 times

 

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Essay content:

Soon after this release, the home water filters were introduced at an extremely successful rate into many less developed countries (LDC’s). The low level of water quality in many LDC’s caused Blair to develop a water purifier to add to their line, which they named Delight. At this point in the case, Blair is “just dabbling” in the LDC market, not possessing a strong presence in any particular LDC...
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The company is investigating the possibility of entering into the Indian market for home purification devices. Initial research has produced favorable results, but final recommendations for market entry and entry strategies would need to take many factors into account. The first area of investigation is in the current methods of water purification that are utilized in India...
displayed 300 characters

General issues of this essay:
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