Bluenile

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Jennifer S

 

Date added:

March 23, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 463

 

Was viewed:

4573 times

 

Rating of current essay:

 
Essay content:

External Factors- • Technology- Blue Nile is an online based company, so technology plays an ultimate role in its success. • Supply Chain- Blue Nile is able to skip particular distribution channels due to them being online. This helps them to pass up the mark ups of traditional layers of diamond wholesalers and brokers...
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This helps them to pass up the mark ups of traditional layers of diamond wholesalers and brokers. This saves them a lot of money. • Competition- The competition is Zales, Tiffany’s, Kay Jewelers, DeBeers. The online competition is diamonds.com, whiteflash.com, ice.com, jamesallen.com. • Product Innovation- very low for this type of market...
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