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Essay

Borders Express Advertising Strategy

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Tanya H

 

Date added:

February 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2787

 

Was viewed:

3141 times

 

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Essay content:

It is held as one of the Fortune 500 companies, reporting $3.7 billion in sales last year. In 2002 alone, Borders Group Inc. spent $11,153,400 on advertising in spot television, Sunday magazines, newspapers, cable TV network, and national spot radio. Borders Group Inc. is clearly a very successful company and no doubt distinguishes itself from its competition through the establishment of loyal relationships with their customers, which keep them coming back to Borders stores to purchase anything from books to music...
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Borders Group Inc. is clearly a very successful company and no doubt distinguishes itself from its competition through the establishment of loyal relationships with their customers, which keep them coming back to Borders stores to purchase anything from books to music. In their mission statement the company affirms that it will attempt to be the number one provider of books, with the best selection, service, innovation, ambiance, community involvement, and shareholder value...
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