branding

Essay specific features

 

Issue:

Business

 

Written by:

Virginia K

 

Date added:

July 31, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 490

 

Was viewed:

2415 times

 

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Essay content:

This phenomenal growth continued thro’ the 1990s and Mountain Dew was the fastest-growing major soft drink in the US for much of the decade. The brand’s aggressive pursuit of young soda drinkers aided Mountain Dew’s market share rise from 2.7% in 1980 to 7.2% in 2000, the year Mountain Dew briefly passed Diet Coke to become the number 3 soft drink in terms of market share...
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The brand’s aggressive pursuit of young soda drinkers aided Mountain Dew’s market share rise from 2.7% in 1980 to 7.2% in 2000, the year Mountain Dew briefly passed Diet Coke to become the number 3 soft drink in terms of market share. Mountain Dew updated its outdoor image in the 1990s by using extreme sports such as skydiving, skateboating and snowboarding...
displayed 300 characters

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