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Essay

Branding in services

Essay specific features

 

Issue:

Business

 

Written by:

Inez B

 

Date added:

January 8, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2091

 

Was viewed:

7809 times

 

Rating of current essay:

 
Essay content:

This intangibility is also what makes the purchase of a service riskier for the customer. Because it is harder or almost impossible to evaluate a service before it is delivered, the value that it has for the customer can only be measured afterwards. However a brand in this domain can be seen as a risk reducer, because the attributes of that brand can reassure the customer of the value of a particular service...
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Therefore, in a first part, we are going to explore why services can be considered as a riskier purchase. The second part will analyze the role that branding plays in services. Further, a third part will demonstrate that branding in services has an impact on customer value. As mentioned before, a service is considered to be mostly intangible...
displayed 300 characters

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