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Essay

brands

Essay specific features

 

Issue:

Social Issues

 

Written by:

Tony R

 

Date added:

December 6, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 630

 

Was viewed:

6464 times

 

Rating of current essay:

 
Essay content:

There is really no advertisement or promotion of the actual product being sold; it is the identity. People want to express themselves and their personalities, so they buy the branded products that promote their personality and lifestyle. Young people are especially hooked into the idea of brands because they are still searching to find themselves and their own identity...
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They believe that brands can help to express themselves and relate to others better. Klein thinks that the producers of these brands have consumers hypnotized to buy the product because they want to be associated with the lifestyle that the brand promotes. The producer is making the identity associated with its product seem in demand and popular, so the consumers, wanting to be connected with that identity, buy the product...
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General issues of this essay:
Battle of Brands Brands Consumer Perceptions Of Store Brands Versus National Brands Cosmetic Brands D'Angelo Brands H-E-B Own Brands Limited Brands Limited Brands Spectrum Brands Brands Media As Brands Brands as Communities A world without brands brands Yum Brands Overview
 

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