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breadtalk swot analysis

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Hilda G

 

Date added:

November 23, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 846

 

Was viewed:

3419 times

 

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Essay content:

The outlets' "open" concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products...
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From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the "Singapore Promising Brand Award". Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004...
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