Building Loyalty With Web 2.0

Essay specific features

 

Issue:

Business

 

Written by:

Michael P

 

Date added:

October 12, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1430

 

Was viewed:

2459 times

 

Rating of current essay:

 
Essay content:

Welcome to Travel 2.0. In the Travel 2.0 era, the power is shifting. In a Travel 2.0 environment, travel brands now need to meet and match their online audiences expectations and requirements with appropriate, engaging, entertaining, and targeted experiences. As the online travel market matures and transforms, audiences are no longer content just to shop for price or read destination information written by marketers...
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Now more sophisticated online users are looking to connect and share with other travelers and with the content itself. The Sheraton’s customer travel blog example can be seen as a forerunner in the travel 2.0 online landscape. User generated content in the shape of travel stories is displayed on their website...
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